Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Year of publication: |
2024
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Authors: | Zhang, Kun ; Wang, Jingyue ; Zhang, Jinyi ; Wang, Ying ; Zeng, Yujie |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 102.2024, Art.-No. 104886, p. 1-16
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Subject: | Augmented reality | Experience quality | Field experiment | Tourist intention | Virtual reality | Urlaubsverhalten | Holiday behaviour | Virtuelle Realität | Experiment | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour |
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