Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Year of publication: |
2024
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Authors: | Zhang, Kun ; Wang, Jingyue ; Zhang, Jinyi ; Wang, Ying ; Zeng, Yujie |
Subject: | Augmented reality | Experience quality | Field experiment | Tourist intention | Virtual reality | Virtuelle Realität | Urlaubsverhalten | Holiday behaviour | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour |
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