Exploring the impact of packaging interactions on quality of life among older consumers
Nicholas Ford, Paul Trott and Christopher Simms (Department of Strategy, Enterprise and Innovation, Portsmouth Business School, Portsmouth, UK)
| Year of publication: |
March 2016
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| Authors: | Ford, Nicholas ; Trott, Paul ; Simms, Chris |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 275-312
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| Subject: | Ageing | consumer vulnerability | packaging | new product development | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Produktentwicklung | New product development | Lebensqualität | Quality of life | Verpackung | Packaging | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1123758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545626