Exploring the impact of silos in achieving brand orientation
| Year of publication: |
2013
|
|---|---|
| Authors: | Gyrd-Jones, Richard I. ; Helm, Clive ; Munk, Jonas |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 9 (1.7.), p. 1056-1078
|