Exploring the impacts of service guarantee strategy
Kyuho Lee; Mahmood A. Khan
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Kyuho ; Khan, Mahmood A. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 1/2, p. 133-146
|
| Subject: | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Szenariotechnik | Scenario analysis | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009537257