Exploring the implications of consumer knowledge of technology, demographics and other technological factors affecting consumer behavior
Year of publication: |
2014
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Authors: | Bahl, Angelica ; Black, Gregory S. ; Murphy, Ann B. |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 13.2014, 1, p. 137-150
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Subject: | Consumer knowledge of technology | consumer demographics | technological product novelty and benefits | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Wissen | Knowledge | Innovationsdiffusion | Innovation diffusion |
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