Exploring the Implications of M-Commerce for Markets and Marketing
| Year of publication: |
2002
|
|---|---|
| Authors: | Balasubramanian, Sridhar ; Peterson, Robert A. ; Jarvenpaa, Sirkka L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 30.2002, 4, p. 348-361
|