Exploring the Implications of the Internet for Consumer Marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Peterson, Robert A. ; Balasubramanian, Sridhar ; Bronnenberg, Bart J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 25.1997, 4, p. 329-346
|