Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Svetlana Bogomolova, Zachary Anesbury, Larry Lockshin, Natasha Kapulski, Tim Bogomolov
| Year of publication: |
January 2019
|
|---|---|
| Authors: | Bogomolova, Svetlana ; Anesbury, Zachary ; Lockshin, Lawrence S. ; Kapulski, Natasha ; Bogomolov, Tim |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 121-129
|
| Subject: | Shopping | First-time brand purchase | Brand switching | In-store choices | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980812