Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Jie Zhang; Wei-Na Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Jie ; Lee, Wei-Na |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 11.2012, 1/4, p. 117-138
|
| Subject: | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Motivation | Soziale Werte | Social values | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703946