Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Yipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary Cooper and Demetris Vrontis
| Year of publication: |
2023
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|---|---|
| Authors: | Liu, Yipeng ; Bustinza, Oscar F. ; Vendrell-Herrero, Ferran ; Cooper, Cary ; Vrontis, Demetris |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 549-560
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| Subject: | Co-creation | Digitalization | Ecosystem | Exports | Hybrid offering | International strategies | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Leistungsbündel | Bundling strategy | Kundenintegration | Customer integration | Globalisierung | Globalization | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2023-0288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469928