Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
Blanca García-Gómez, Ana Maria Gutiérrez-Arranz and Jesús Gutiérrez-Cillán
| Year of publication: |
2012
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|---|---|
| Authors: | García-Gómez, Blanca ; Gutiérrez-Arranz, Ana Maria ; Gutiérrez-Cillán, Jesús |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 5, p. 547-561
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Marketingmanagement | Marketing management | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690943