Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Michael John Valos, Fatemeh Haji Habibi and Riza Casidy (Department of Marketing, Deakin University, Burwood, Australia), Carl Barrie Driesener (Department of Marketing, University of South Australia, Adelaide, Australia), and Vanya Louise Maplestone (Department of Marketing, Deakin University, Burwood, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Valos, Michael John ; Habibi, Fatemeh ; Casidy, Riza ; Driesener, Carl Barrie ; Maplestone, Vanya Louise ; Gaur, Sanjaya Singh |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 1, p. 19-40
|
| Subject: | Internet | Interaction | Brands | Social media | Services marketing | Integrated marketing communications | Social Web | Social web | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2014-0169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459169