Exploring the intention and resistance of the customer in adopting the technology innovation : a qualitative study on the NFC-based mobile payment
Diananda Fitri Pitari, Gita Gayatri, Asnan Furinto, Sofjan Assauri
| Year of publication: |
2020
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| Authors: | Pitari, Diananda Fitri ; Gayatri, Gita ; Furinto, Asnan ; Assauri, Sofjan |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 1, p. 41-52
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| Subject: | adoption of innovation behavior | consumer intention to adopt innovation | consumer resistance to adopt innovation | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Elektronisches Zahlungsmittel | Electronic payment | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i1.12890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503244