Exploring the interplay of enjoyment and practicality's dimensions : youths' purchase intention in augmented reality shopping platforms
Chee-Hua Chin, Tat-Huei Cham, Jill Pei-Wah Ling, Chai Jasmine Bao-Tze and Wei Chiang Chan
| Year of publication: |
2025
|
|---|---|
| Authors: | Chee Hua Chin ; Cham, Tat Huei ; Ling, Jill Pei-Wah ; Bao-Tze, Chai Jasmine ; Wei Chiang Chan |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 26.2025, 2, p. 270-295
|
| Subject: | Augmented reality (AR) | Consumer behaviour | Global market | Purchase intention | S-O-R model | Technology acceptance model | Young consumers | Konsumentenverhalten | Innovationsakzeptanz | Innovation adoption | Jugendliche | Youth | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-07-2024-2148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015421405