Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Maksim Berdnikov, Norm O'Reilly and Gashaw Abeza
| Year of publication: |
2021
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|---|---|
| Authors: | Berdnikov, Maksim ; O'Reilly, Norm ; Abeza, Gashaw |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 21.2021, 3/4, p. 209-225
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| Subject: | mega events | place image | content analysis | Twitter | Facebook | Instagram | Social Web | Social web | Sportveranstaltung | Sport event | Herkunftsbezeichnung | Designation of origin | Großveranstaltung | Big event | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2021.118812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012697140