Exploring the 'Jingle Fallacy': A study of personality and values
| Year of publication: |
2010
|
|---|---|
| Authors: | Higgs, Malcolm ; Lichtenstein, Scott |
| Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 36.2010, 1, p. 43-63
|