Exploring the link between brand love and engagement through a qualitative approach
Mónica Gómez-Suárez, Luis Enrique Alonso Benito, Sara Campo
| Year of publication: |
2016
|
|---|---|
| Authors: | Gómez-Suárez, Mónica ; Alonso, Luis Enrique ; Campo, Sara |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 8.2016, 4, p. 367-384
|
| Subject: | brand love | engagement | likeability | consumer | culture | focus group | qualitative | affection | attachment | Spanish | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Spanien | Spain | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663951