Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Nirmalya Bandyopadhyay
| Year of publication: |
2017
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|---|---|
| Authors: | Bandyopadhyay, Nirmalya |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 15.2017, 1, p. 23-37
|
| Subject: | impulsive buying | impulsive buying tendency | self-esteem | consumer's susceptibility to interpersonal influence | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Emotion | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011845619