Exploring the mediating role of relationship quality in online services
Year of publication: |
2010
|
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Authors: | Keating, Byron W. ; Alpert, Frank ; Kriz, Anton ; Quazi, Ali |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Online services | customer relationship management | relationship quality | service quality | loyalty |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Journal of Computer Information Systems 2.52(2011): pp. 33-41 |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; L8 - Industry Studies: Services |
Source: |
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