Exploring the myth of customer relationship management : evidence from UK retail banking
Malcolm Smith; Sangeeta Lakhani
| Year of publication: |
2008
|
|---|---|
| Authors: | Smith, Malcolm ; Lakhani, Sangeeta |
| Published in: |
Journal of applied accounting research. - Bingley [u.a.] : Emerald, ISSN 0967-5426, ZDB-ID 2473939-X. - Vol. 9.2008, 2, p. 97-111
|
| Subject: | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933617