Exploring the myth of customer relationship management : evidence from UK retail banking
Malcolm Smith; Sangeeta Lakhani
| Year of publication: |
2008
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|---|---|
| Authors: | Smith, Malcolm ; Lakhani, Sangeeta |
| Published in: |
Journal of applied accounting research. - Bingley [u.a.] : Emerald, ISSN 0967-5426, ZDB-ID 2473939X. - Vol. 9.2008, 2, p. 97-111
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890734