Exploring the need for uniqueness and conformity
Year of publication: |
[2021]
|
---|---|
Authors: | Burghartz, Pia Teresa |
Publisher: |
St. Gallen |
Subject: | Mass Customization | Konformität | Soziale Identität | Hedonismus | Autonomer Roboter | EDIS-5095 | personalization | Personalisierung | Bestseller | conformity | consumer behavior | limited edition | scarcity | consumer psychology | conspicuousness | autonomous products | Individualisierung | robots | social identity | domestic | non-choice | uniqueness | product uniqueness | customization | Marketing | automated feedback | hedonic | threat | Konsumentenpsychologie | individualization | Einzigartigkeit | Konsumentenverhalten | Consumer behaviour | Roboter | Robot | Persönlichkeitspsychologie | Personality psychology | Mass customization | Automatisierung | Automation | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (circa 106 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
Language: | English |
Thesis: | Dissertation, University of St. Gallen, 2021 |
Source: | ECONIS - Online Catalogue of the ZBW |
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