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Exploring the online bidder's repurchase intention : a cost and benefit perspective
Yen, Chiahui, (2013)
Unity is strength : understanding users' group buying behavior in Taiwan from a collectivism perspective
Yen, Chiahui, (2015)
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming, (2023)