Exploring the perceived value of social practice theories for business-to-business marketing managers
Sid Lowe, Michel Rod, Astrid Kainzbauer and Ki-Soon Hwang
| Year of publication: |
2016
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|---|---|
| Authors: | Lowe, Sid ; Rod, Michel ; Kainzbauer, Astrid ; Hwang, Ki-Soon |
| Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 29.2016, 5, p. 751-768
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| Subject: | Delphi | Bourdieu | Goffman | Business interaction | Social practice theories | Lieferantenmanagement | Supplier relationship management | Delphi-Methode | Delphi technique | Soziale Beziehungen | Social relations | USA | United States | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOCM-09-2015-0154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011619336