Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
| Year of publication: |
2002
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|---|---|
| Authors: | Flint, Daniel J. ; Woodruff, Robert B. ; Gardial, Sarah Fisher |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 4, p. 102-117
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