Exploring the Potential and Challenges of ChatGPT in E-Commerce Applications: A Comprehensive Review

This chapter delves into the amalgamation of technology and online retail. Analyzing ChatGPT's role in user experiences, from queries to product recommendations, the study emphasizes technological and ethical considerations. It investigates ChatGPT's capability to enhance customer interaction despite the nuances of natural language understanding, revolutionize support services and being able to comprehend regional variations, facilitate product discovery based on customer's choices. At the same time, it highlights the need for businesses to consider data security, user trust and perception issues, and compliance with regulations in an ever-changing environment. Benefits and challenges are highlighted, along with ethical and social considerations. A comprehensive literature survey identifies research gaps and future directions for ChatGPT in e-commerce.