Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
Lisa McManus (Griffith University, Australia), Chris Guilding (Griffith University, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | McManus, Lisa ; Guilding, Chris |
| Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 111- 134
|
| Subject: | Customer accounting | Rechnungswesen | Accounting | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442577