Exploring the process of customer engagement, self-brand connections and loyalty
Kay Naumann; Jana Lay-Hwa Bowden
| Year of publication: |
2015
|
|---|---|
| Authors: | Naumann, Kay ; Bowden, Jana |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 13.2015, 1, p. 56-66
|
| Subject: | customer engagement | self-brand connections | loyalty | satisfaction | trust | affective commitment | rapport | service contexts | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010516997