Exploring the relations in relational engagement : addressing barriers to transformative consumer research
Maria G. Piacentini, Susan Dunnett, Kathy Hamilton, Emma Banister, Hélène Gorge, Carol Kaufman-Scarborough, Agnes Nairn
| Year of publication: |
2019
|
|---|---|
| Authors: | Piacentini, Maria ; Dunnett, Susan ; Hamilton, Kathy ; Banister, Emma ; Gorge, Hélène ; Kaufman-Scarborough, Carol ; Nairn, Agnès |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 327-338
|
| Subject: | Societal impact | Relational engagement | Transformative research | Marketing representations | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023810