Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Matthew Tingchi Liu; Rongwei Chu; IpKin Anthony Wong; Miguel Angel Zúñiga; Yan Meng ...
| Year of publication: |
2012
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|---|---|
| Authors: | Liu, Matthew Tingchi ; Chu, Rongwei ; Wong, IpKin Anthony ; Zúñiga, Miguel Ángel ; Yan, Meng |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 4, p. 561-582
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659864