Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products
Year of publication: |
2012
|
---|---|
Authors: | Tingchi Liu, Matthew ; Chu, Rongwei ; Wong, IpKin Anthony ; Angel Zúñiga, Miguel ; Meng, Yan ; Pang, Chuan |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 24.2012, 4, p. 561-582
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Consumer behaviour | Credit cards | Banks | Department stores | Loyalty | Perceived benefits | Attitude | Intention | Co‐branding |
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