Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
| Year of publication: |
2012
|
|---|---|
| Authors: | Liu, Matthew Tingchi ; Chu, Rongwei ; Wong, IpKin Anthony ; Zúñiga, Miguel Angel ; Meng, Yan ; Pang, Chuan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 4 (31.8.), p. 561-583
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