Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size
| Year of publication: |
2008
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| Authors: | Amos, Clinton ; Holmes, Gary ; Strutton, David |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 27.2008, 2, p. 209-234
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