Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Ove Oklevik, Herbjørn Nysveen, and Per E. Pedersen
| Year of publication: |
2024
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|---|---|
| Authors: | Oklevik, Ove ; Nysveen, Herbjørn ; Pedersen, Per Egil |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 1, p. 1-24
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| Subject: | Bank | Mobilkommunikation | Mobile communications | Gastgewerbe | Hospitality industry | Markenführung | Brand management | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Markenwert | Brand equity | Experiment | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2120013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447767