Exploring the relationship between environmental orientation and brand value : is there fire or only smoke?
Ivana First and Deepali Sinha Khetriwal
| Year of publication: |
2010
|
|---|---|
| Authors: | First, Ivana ; Khetriwal, Deepali Sinha |
| Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 19.2010, 2, p. 90-103
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Umweltmanagement | Environmental management | Markenimage | Brand image | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945117