Exploring the relationship between marketing and supply chain management : introduction to the special issue
John T. Mentzer; Greg Gundlach
| Alternative title: | Exploring the relationship between marketing and supply chain management |
|---|---|
| Year of publication: |
2010
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| Authors: | Mentzer, John T. ; Gundlach, Gregory T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 1, p. 1-4
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| Subject: | Lieferantenmanagement | Supplier relationship management | USA | United States | Lieferkette | Supply chain |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965778