Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
K. Damon Aiken; Richard M. Campbell; Eric C. Koch
| Year of publication: |
2013
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|---|---|
| Authors: | Aiken, K. Damon ; Campbell, Richard M. ; Koch, Eric C. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2013, 1, p. 7-19
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| Subject: | sports marketing | brand personality | geographic personality | geographic equity | Markenimage | Brand image | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Profisport | Professional sports | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234358