Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan
| Year of publication: |
1998
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|---|---|
| Authors: | Grimes, Anthony ; Doole, Isobel |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 7, p. 799-818
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