Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Seunghwan Lee and Bob Heere
| Year of publication: |
2018
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|---|---|
| Authors: | Lee, Seunghwan ; Heere, Bob |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 2, p. 82-92
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| Subject: | emotional advertising | rational advertising | symbolic consumptions | sport consumer behavior | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Werbung | Advertising | Sport | Sports | Werbepsychologie | Psychology of advertising | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173519