Exploring the Robin Hood effect : moral profiteering motives for purchasing counterfeit products
Year of publication: |
2012
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Authors: | Poddar, Amit ; Foreman, Jeff ; Banerjee, Syagnik Sy ; Ellen, Pam Scholder |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1500-1506
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Subject: | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Zahlungsbereitschaftsanalyse | Willingness to pay | Moral Hazard | Moral hazard | Corporate Social Responsibility | Corporate social responsibility |
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