Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior
Wen Zuo, Mu Tiantian, Ahmad Zuhairi Abdul Majid, Zhu Guangyu and Xu Yang
| Year of publication: |
2022
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|---|---|
| Authors: | Zuo, Wen ; Mu, Tiantian ; Majid, Ahmad Zuhairi Abdul ; Zhu, Guangyu ; Xu, Yang |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,5, p. 4759-4777
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| Subject: | Product innovativeness | corporate social responsibility | customer citizenship behavior | determinants | PLS-SEM | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovation | Arbeitsverhalten | Work behaviour | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.2017319 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014393070