Exploring the role of customer relationship management (CRM) systems in customer knowledge creation
Year of publication: |
2014
|
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Authors: | Khodakarami, Farnoosh ; Chan, Yolande E. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 51.2014, 1, p. 27-42
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Subject: | Customer relationship management | CRM | Customer knowledge | Knowledge creation | Organizational knowledge creation theory | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
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