Exploring the role of discourse in marketing and consumer research
James Fitchett and Robert Caruana
| Year of publication: |
2015
|
|---|---|
| Authors: | Fitchett, James ; Caruana, Robert |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 1, p. 1-12
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| Subject: | Diskurstheorie | Discourse theory | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294157