Exploring the role of employees in the delivery of the brand: a case study approach
| Year of publication: |
2005
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|---|---|
| Authors: | King, Ceridwyn ; Grace, Debra |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 8.2005, 3, p. 277-295
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