Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement : does relationship duration matter?
Omar S. Itani, Rania El Haddad, Ashish Kalra
| Year of publication: |
2020
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|---|---|
| Authors: | Itani, Omar S. ; El Haddad, Rania ; Kalra, Ashish |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-13
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| Subject: | Customer engagement | Customer-employee interaction | Extraversion | Hedonic value | Introversion | Personality | Relationship duration | Utilitarian value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171892