Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Piyush Sharma; Ivy S. N. Chen; Sherriff T. K. Luk
| Year of publication: |
2012
|
|---|---|
| Authors: | Sharma, Piyush ; Chen, Ivy S. N. ; Luk, Sherriff T. K. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 1/2, p. 129-142
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Nationalkultur | National culture | Kollektivismus | Collectivism | Individualismus | Individualism | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009545340