Exploring the role of information and trust in price fairness judgments
Sandra Rothenberger, Dhruv Grewal and Gopalkrishnan Iyer
| Year of publication: |
2008
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|---|---|
| Authors: | Rothenberger, Sandra ; Grewal, Dhruv ; Iyer, Gopalkrishnan R. |
| Published in: |
Pricing perspectives : marketing and management implications of new theories and applications. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-20722-7. - 2008, p. 147-158
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| Subject: | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775071