Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Aurora Garrido-Moreno (Faculty of Social Studies and Social Work, University of Malaga, Malaga, Spain), Nigel Lockett (Leeds University Business School, University of Leeds, Leeds, UK) and Victor Garcia-Morales (School of Business, University of Granada, Granada, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | Garrido-Moreno, Aurora ; Lockett, Nigel ; Garcia-Morales, Victor |
| Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 10.2015, 4, p. 393-412
|
| Subject: | Knowledge management | Customer relationship management | Structural equation modelling | Social media usage | Wissensmanagement | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BJM-10-2014-0166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496953