Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Jay Trivedi, Sigma Soni, and Amit Kishore
| Year of publication: |
2021
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| Authors: | Trivedi, Jay ; Soni, Sigma ; Kishore, Amit |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 2, p. 306-331
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| Subject: | game attendance | online community engagement | purchase intentions | Social media communications | sports involvement | Social Web | Social web | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1829774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423615