Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector
| Year of publication: |
2013
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|---|---|
| Authors: | Klaus, Phil ; Nguyen, Bang |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 5 (1.8.), p. 429-442
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